Nüma: Good-for-you Taffy

Numa taffy package

I’m loving this new trend in healthy candy. For people like me who would eat the stuff every day? Hell yeah I want something that won’t pile on the back fat.

Welcome Nüma (new to me) to the fold. I had seen ads for their high-in-protein-low-in-sugar sweets, but I hadn’t procured. This ‘Asian-inspired’ candy started by a daughter/mom combo reminds me of Laffy Taffy, but the comparison ends fast.

Nüma 'good-for-you' taffy package: strawberry and cream

Each Nüma piece is about 4.5x your typical taffy, so you get more candy per individual package. The Nüma chew is better than other taffies too. Salt water taffy gets stringy and sticky in your mouth faster than these little Nüma strawberry and cream darlings. They had heft, and took their time breaking apart. Plus there was more “Hey this tastes like actual strawberry” taste than most candies have, and the cream felt creamy.

Nüma strawberry and cream mini package and candy

Maybe because they are made with all natural ingredients, these still seemed light to me. 110 calories, 4g of protein and only 8g of sugar in a serving size which is 2 pieces. Pretty good for a quick sweet snack.

Note that Nüma good-for-you taffy contains dairy, and are made on machines that process tree nuts and peanuts — probably because of other flavors they make that I didn’t try, such as creamy coconut, peanut butter and peanut butter black sesame bars. Which sound crazy good. (Ever had black sesame ice cream? Find it. Trust me.)

Gluten-free. Soy free. Made in the good ol’ US of A. The prices weren’t steep and they have that “I’ll have more thank you very much” flavor.

Buy online, find in a Whole Foods, and get to eating healthier while you still gorge on candy because like why wouldn’t you.

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