Jelly Belly Factory Tour: Go. Look. Eat. Buy. Write a review.

The entire world can go to Jelly Belly and for free, see how they make the best jelly beans in the world. Are you part of the world?

Reviewed by Matty

July 16, 2012


Honestly, I can’t remember why Jonny and I started Candy Gurus. I think it was because we were tired of reading un-entertaining reviews about candy we didn’t want to eat. Back in the mid oughts (’05 -’08) there was a complete lack of knowledge on some of the most important candies, like Haribo and a lot of stuff from outside the US, and we thought, “hell – SOMEone has to teach the masses about what candies to get fat on.” Getting samples and special treatment from candy companies wasn’t the motivation. But when organizations with very fine folks like Jelly Belly contact us with new confections and invites to go on factory tours – we’re in baby!

Jonny drinks coffee

The entire world can go to Jelly Belly and for free, see how they make the best jelly beans in the world.
(Yes, they are the best. Feel free to send us other beans you think compete. We’d be happy to review them.)
Located in the San Francisco Bay Area, the Jelly Bell factory is in the Gurus’ backyard, so it wasn’t more than a hop, skip and jump to Fairfield, CA. We had the good fortune of getting a tour from John Jamison, a VP of retail for the company. John knew a lot and he was the consummate company man. More of an evangelist than just an executive. Tons of energy and uber pumped to be hocking jelly beans.

We got a special tour because if you haven’t figured out yet: WE’RE VERY SPECIAL. But as I said above, anyone can get a tour and the tours for the masses weren’t that different than what we went through. You get to taste the jelly beans at various stages of life and you get to see all the machines. The main difference is we got to wear funny clothes, had a tour guide all to ourselves, and we were close to the machines and lots of noise (they ain’t quiet). The main tour on the other hand is in hallways above the factory floor.

Beans getting ready for a mixed package

A few cool take-aways we learned:
– Jelly Belly’s aren’t just flavored on the inside, but the outside too. Maybe why their flavors are super and not just ‘general’.
– The #1 flavor is very cherry, which is quite good. Know what the #2 flavor is? First person to guess right in the comments is great.
– Jalapeno was a flavor in the past, but when put in a mixed bag the other flavors would take on the taste and heat. So now they make chili mango and let me say: two yum(b)s up.

LOTS of people want to take the tour

To sum up, the tour was great. The factory was great, and afterwards you can buy every kind of jelly bean flavor that Jelly Belly makes (up to 130 at any given time). Heck, even the food in the cafe in the factory was good – not kidding. I think it’s because workers eat there too so it aint run o’ the mill cafeteria poop.

But hey, don’t just take those smiles on the pic below at face value – go and visit yourself!

Zolli Candy


  1. Ginger

    My family and I tour the factory every couple of months when we are in the area. They’ve refurbished the tour since this was written and it is now a self-guided video tour and it is fabulous! They proudly boast that their top 3 flavors are Very Cherry, Buttered Popcorn and Licorice. I don’t like Cherry, but the other 2 are tops for me, so I believe their stats are accurate. If you go, definitely partake of a jelly-bean-shaped pizza or jelly-bean-shaped burger. They are fantastic! And they have a massive burger-bar where you can add lettuce, tomatoes, jalapenos and all sorts of other stuff to your sandwich. It’s worth it just to drop in for a burger and a bag of belly-flops (now $10)

  2. J

    I call bullshit on the buttered popcorn stat. I was told that Juicy Pear held that spot. Either way, I agree… buttered popcorn is gross.

  3. Jennifer

    It’s a great tour! I had heard buttered popcorn was number 2 but I have no idea how, it’s gross! Maybe that’s what they mean by number 2 heehee.

  4. Craig

    Great review! I’ve been on the ‘common folks’ JB tour three times and it’s always fun. I remember from the tour that the second most popular JB flavor is buttered popcorn. It’s not my fav probably because I don’t like popcorn (I’m more of a blueberry, cherry, coconut, root beer fan).

    • Matty

      You are right sir! Buttered popcorn. Which, IMHO, is blechy. But I like most of the others


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