We may be sour, but we know our sweets.

Butterfinger: Improved Recipe?

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Ironic that their ad campaign for years was “Nobody better lay a finger on my Butterfinger” and yet Ferrero (makers of said bar now that Nestle sold it) went and changed the recipe.

When I read this on the r/candy sub-Reddit forum a month back I actually thought it was a joke. Or straight up lie.

How could they change such an iconic bar? It’s so unique. Previously, you’d never ever mistake it for a Snickers or Mars bar. But who knows now.

“To quote my wife: ‘At this point I’d be better off just eating a handful of peanuts.'”

“It’s absolutely horrid.”

“I just had one of the new ones. When this bag is done, I’m done.”

The Butterfinger fans’ reviews are in and overall – not so positive.

I don’t argue with fans. Fans know what fans like. But I also know that people are generally averse to change.  I’m a fan of the butterfinger too. So it only seems right that I mix metaphors and throw my 2 cents in the ring.

Look at the bar closely – see how there are 2 main layers in there? The bottom layer is the same Butterfinger you knew before: crunchy, sticky chick-o-stick-like, a moist, crushed sugary corn flake substance.

The top layer, thinner, is peanut butter. Or mostly peanut butter. Like a denser Reese’s.

That’s the crux of the difference between old and new: the 2 layers. More peanut buttery while retaining the old school ‘get stuck in your teethness’.

I gotta say, I liked it. I only bought one and I should have bought more.


… You still wouldn’t mistake it for Snickers, and yes, the new Butterfinger is not the novel bar it was before in terms of texture, but it absolutely hearkens back to the old triumph. With the deeper peanut buttery-ness, and the fact that it didn’t stick to my teeth as much? Well, I say change can be good.

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